Hey, what’s up? If you’re here, it’s because you know that Black Friday is one of the best opportunities to increase your sales. But it’s not enough to send just any email. Today, we’re going to show you how to create campaigns that really make an impact with good Black Friday email marketing strategies that focus on deliverability and verification. Not only will you increase your sales, but you’ll also make sure your emails get to the right inbox!
Why is Black Friday email marketing important?
With so much promotional information everywhere, direct and personalized communication with your customers is what makes you stand out. And let’s face it, email marketing is still the most efficient way to do it. It’s cheap, easy to scale, and allows for a personalized approach that other strategies simply can’t match.
Creative strategies to increase conversions on Black Friday
Black Friday is synonymous with high competition, and you need to stand out. So let’s share some creative strategies to ensure that your emails don’t just get opened, but also click and convert!
1. Create urgency with a limited offer
One of the most effective techniques is to create a sense of urgency. Send emails that mention “limited offers” or “low stock”. This makes the customer feel more motivated to act quickly.
2. Attractive and responsive design
There’s no point in creating a beautiful email if it’s not compatible with mobile devices. More than 60% of people open emails on their cell phones. So make sure the design is responsive and that the CTA (Call to Action) is clearly visible.
Especially if you’re sending a campaign to a B2C audience, who will receive the notification and open your email on their cell phones.
3. Personalization based on real data
Use the data you have on your customers. Call them by name, offer products they’ve already shown an interest in and remember: personalization goes far beyond the name in the headline. Try to make segmentations that make sense and bring value.
4. Use countdowns in emails
Add a visual countdown to emails to show how long the offer has left. This builds urgency and engagement. There are several tools that make it easy to add these elements. It’s something that’s been tested and validated in the marketplace, with good results. Scarcity works!
How can you increase the deliverability of your Black Friday emails?
You’ve probably been in the situation where you’ve created a spectacular campaign, sent it to your list and… no results. Often the problem is that your emails end up in the spam folder. When it comes to Black Friday, and most of the campaigns you send are commercial, it’s important to take care of certain aspects to keep them out of the spam folder. Here are some deliverability best practices:
1. Keep your contact list clean
One of the most important things you can do to ensure that your emails reach their destination is to keep your list up to date. If you send to old or invalid addresses, your reputation will suffer. Use email verification tools (such as Easy Email Verification) to ensure you always have a clean and active list.
2. Use domain authentication (SPF, DKIM, and DMARC)
Domain authentication helps email servers recognize that the message was actually sent by you, increasing the chances of it reaching the inbox. Make sure you have SPF, DKIM, and DMARC set up correctly.
3. Segmentation is key!
Don’t send the same email to everyone. If you segment your contact list based on your customers’ behaviors and interests, your chances of conversion are much higher. Try creating specific segments, such as “loyal customers” and “new subscribers,” and personalize offers for each group.
Use A/B testing on Black Friday
With higher email volumes, Black Friday is a great time to experiment and test. A/B testing is an incredible strategy for understanding what works best with your audience. You can test different subject lines, CTAs, images, and even send times.
Some ideas for testing email marketing for Black Friday include
- Subject line: Test different approaches to see which generates the most opens.
- Images vs. text: Visual emails can be more engaging, but often direct text can also generate good results.
- Send time: Try sending at different times of the day to see which generates the most results.
The bottom line
Black Friday is one of the most important times of the year for businesses. A well-planned Black Friday email marketing strategy can be the difference between a successful campaign and a huge missed opportunity. Remember, deliverability and verification are key to ensuring that your emails reach their destination and don’t get lost along the way.
We hope these tips help you rock your Black Friday campaigns! Good luck and happy sales!
